Do we need another clothing brand when the market is already saturated with thousands of them, when tons of clothing are produced and thrown away every day, and when the big sale signs in stores keep reminding us that clothing is just a simple commodity?
While these questions do induce an existential crisis for a nascent brand builder, they also beg for an answer on how we can do things differently and better. Why do we want to start a clothing brand, anyway?
Today we live in a world that is evolving so fast that we are seeing our lives transformed by technology and industrialization at an astonishing speed. It has never been easier to have our desires satisfied and replaced with yet another. With so much abundance created for us, consuming seems to become the duty of a modern citizen to keep the economy machine running.
However, as landfill sites are filled up, the ocean plagued with trash and our soils deprived of nutrients, we are also falling out of happiness.
This is when the idea of Orejas comes into shape, a brand that is anti-consumerism and based on a simple philosophy: making high-quality, easy-to-wear and low-environmental-impact wardrobe essentials for everyday people from all walks of life. By focusing on timeless, practical styles and quality materials with better environmental performance, we want people to feel comfortable, confident and empowered in what they wear, so that they can stop consuming and start living.
Is starting a clothing brand the answer to all the paramount issues facing the future of humanity? Maybe not. But this is our attempt to find an answer, and we invite you to join us on this journey.
We are glad that you are here!
Founder of Orejas